Our team continues to grow as we continue to expand our operations across the globe. Kana Labs is happy to announce the addition of yet another member to our team. We now have a new Head of Marketing and APAC — Aric Kim. Aric Kim is an expert in Cryptocurrencies and DeFi space having spent his entire career in the Cryptocurrency market. During his study at Waseda University, he has spent more than four years working with multiple cryptocurrency exchange start-ups and projects, helping them scale their operations to the next level.
He started out as a specialist at Bitflyer. Bitflyer is a Japan-based Bitcoin exchange active since 2014 and is one of the largest cryptocurrency exchanges active in the world today with nearly 2.5 million users worldwide. Bitflyer is the largest bitcoin exchange in Japan with a huge institutional investor client base and is well known for its partnerships with retailers, mobile apps and payment processors to facilitate smartphone-based cryptocurrency payments at retail locations. During Aric’s tenure at Bitflyer, the cryptocurrency exchange expanded globally and established itself in American and European markets.
Aric then joined a Korea-based cryptocurrency exchange start-up Coinbit where he served as Director of business development. His expertise in start-up business development operations with a crypto-based focus makes him well-suited to our team. We are currently at a key point in our growth process as we continue to learn, grow and achieve our milestones and evolve our product services. In his new role as Head of Marketing and APAC, Aric will be responsible for Crafting strategies and tracking goals on all Marketing operations including Digital, Advertising, Communications and Creative and leading the regional team to oversee the implementation of the business development strategy, day-to-day operations and managing key client and partnership relations.
“I’m so glad to join this fantastic team who tries to solve the problematic issue that has prevailed in the crypto industry and is the pioneer of solutionist in the Defi area. According to the latest survey, Defi users will tremendously increase yearly. This forecast has been backed up by a remarkable VC putting millions of dollars on Defi even in the period of Crypto Winter. I believe that Kana Labs, as a cross-chain middleware, will hugely support the growth of Defi by integrating the world of blockchain. As one of the members of this team, it would be my duty to add more value to this team and our users” — Aric Kim, Head of Marketing and APAC at Kana Labs.
“Our long-time search for someone to head APAC and Marketing seems to have finally ended when we met Aric. We believe that he would be a strong addition to our team and his proficiency in multiple languages should help us to expand into different target markets quickly. He brings with him a lot of experience working in different web3 platforms and that will be a big advantage for us” — Karthick Subramanian, Co-Founder of Kana Labs.
With Aric joining our team, we look forward to greatly boosting our activities in the APAC region and continue growing together.
